{"id":40449,"date":"2026-07-06T12:46:49","date_gmt":"2026-07-06T10:46:49","guid":{"rendered":"https:\/\/desa.lksnext.com\/?post_type=tribe_events&#038;p=40449"},"modified":"2026-09-22T13:26:45","modified_gmt":"2026-09-22T11:26:45","slug":"jornada-anual-asset-bilbao","status":"publish","type":"tribe_events","link":"https:\/\/www.lksnext.com\/es\/evento\/jornada-anual-asset-bilbao\/","title":{"rendered":"Jornada anual ASSET Bilbao"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group evento_datos has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t6 de octubre\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t13:00\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t19:00\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div  class=\"tribe-block tribe-block__venue tribe-clearfix tribe-block__venue--has-map\" >\n\t\n\t\n<div class=\"tribe-block__venue__meta\">\n\t<div class=\"tribe-block__venue__name\">\n\t\t<h3>Torre Iberdrola<\/h3>\n\t<\/div>\n\n\t\n\t\t\t\t\t\t<address class=\"tribe-block__venue__address\">\n\t\t\t\t<span class=\"tribe-address\">\n\n<span class=\"tribe-street-address\">Plaza Euskadi, 5<\/span>\n\t\n\t\t<br>\n\t\t<span class=\"tribe-locality\">Bilbao<\/span><span class=\"tribe-delimiter\">,<\/span>\n\n\n\n\n<\/span>\n\n\t\t\t\t\t\t\t\t\t<a class=\"tribe-events-gmap\" href=\"https:\/\/maps.google.com\/maps?f=q&#038;source=s_q&#038;hl=en&#038;geocode=&#038;q=Plaza+Euskadi%2C+5+Bilbao\" title=\"Haz clic para ver un mapa de Google\" target=\"_blank\" rel=\"noreferrer noopener\">+ Google Map<\/a>\t\t\t\t\t\t\t<\/address>\n\t\t\n\t\t\n\t\t\t\n\t<\/div>\n\t\n<div class=\"tribe-block__venue__map\">\n\t\n<iframe loading=\"lazy\"\n  title=\"Iframe de Google Maps mostrando la direcci\u00f3n a Torre Iberdrola\"\n  aria-label=\"Mapa de ubicaci\u00f3n del recinto\"\n  width=\"310px\"\n  height=\"256px\"\n  frameborder=\"0\" style=\"border:0\"\n  src=\"https:\/\/www.google.com\/maps\/embed\/v1\/place?key=AIzaSyDNsicAsP6-VuGtAb1O9riI3oc_NOb7IOU&#038;q=Plaza+Euskadi%2C+5+Bilbao+&#038;zoom=15\" allowfullscreen>\n<\/iframe>\n<\/div>\n\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-0aa01211 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/forms.zohopublic.eu\/assetdirectivosfinancieros\/form\/JornadaAnualBilbao2026\/formperma\/kjeRGQmJUeyUMErxaz8PgnEbRtOH5uH9P6yO-1DhrRk?utm_source=LKS\">Inscr\u00edbete<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group cuerpo_evento has-global-padding is-layout-constrained wp-container-core-group-is-layout-a1727f98 wp-block-group-is-layout-constrained\"><div class=\"hide-extract wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Ponte al d\u00eda sobre los temas m\u00e1s relevantes en el mundo de las finanzas y establece contactos con profesionales del sector <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La jornada anual ASSET Bilbao ofrece una oportunidad \u00fanica para debatir sobre temas, as\u00ed como para conocer de primera mano las opiniones de destacados CFO sobre temas de actualidad. Adem\u00e1s, el evento contar\u00e1 con un espacio de networking para compartir experiencias entre los asistentes y los ponentes. No te pierdas esta oportunidad de estar al d\u00eda sobre los temas m\u00e1s relevantes en el mundo de las finanzas y establecer contactos con profesionales del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AGENDA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">13:00 &#8211; 14:20&nbsp;<strong>Recepci\u00f3n \u2013 Brunch<\/strong><br><br>14:20 &#8211; 14:30&nbsp;<strong>Apertura.&nbsp;<\/strong>Juan Luis Blat, Director Actividades, ASSET<br><br>14:30 &#8211; 14:55&nbsp;<strong>Panel Macro<\/strong><br><br>15:00 &#8211; 15:15&nbsp;<strong>Entrevista a un CFO&nbsp;<\/strong>de una empresa de referencia para conocer la evoluci\u00f3n del \u00e1rea financiera en los \u00faltimos a\u00f1os: retos, oportunidades y acciones.<br><br>15:20 &#8211; 15:50&nbsp;<strong>Mesa 1. Soluciones tecnol\u00f3gicas para el Control de Gesti\u00f3n: automatizaci\u00f3n, modelos y gobernanza del dato<\/strong><br>Generaci\u00f3n autom\u00e1tica de informes financieros explicativos adaptados a cada audiencia (comit\u00e9s, direcci\u00f3n, inversores).<br>Del dato al insight: evoluci\u00f3n del control de gesti\u00f3n desde lo descriptivo hacia lo predictivo y prescriptivo.<br>C\u00f3mo la IA generativa permite un reporting m\u00e1s din\u00e1mico, comprensible y orientado a la acci\u00f3n.<br><br>15:50 &#8211; 16:35&nbsp;<strong>Networking \u2013 Caf\u00e9<\/strong><br><br>16:40 &#8211; 16:55&nbsp;<strong>Entrevista a un CFO&nbsp;<\/strong>de una empresa de referencia para conocer la evoluci\u00f3n del \u00e1rea financiera en los \u00faltimos a\u00f1os: retos, oportunidades y acciones.<br><br>17:00 &#8211; 17:30<strong>&nbsp;Mesa 2. Principales tendencias en la Gesti\u00f3n de Tesorer\u00eda y de Riesgo<\/strong><br>PSD3 y PSR: nueva regulaci\u00f3n de pagos en marcha.<br>Estandarizaci\u00f3n global y modernizaci\u00f3n del reporting bancario (ISO 20022).<br>Nuevas tendencias en pagos corporativos: transferencias instant\u00e1neas, Request to Pay, Pagos One-Leg-Out, euro digital.<br>IA aplicada a la Tesorer\u00eda: de la automatizaci\u00f3n a la predicci\u00f3n.<br>Gesti\u00f3n integrada de riesgos financieros.<br><br>17:35 &#8211; 18:05&nbsp;<strong>Mesa 3. Procesos Financieros Digitales: factura electr\u00f3nica, IA y seguridad avanzada<\/strong><br>El proceso de adopci\u00f3n de la factura electr\u00f3nica.<br>Necesidades y soluciones digitales en los procesos de cuentas a pagar y cobrar.<br>Seguridad y controles antifraude en los procesos de pago.<br><br>18:05 &#8211; 18:10&nbsp;<strong>Clausura.&nbsp;<\/strong>Luis Calaf Delseny, CEO &amp; Secretario General, ASSET<br><br>18:10 &#8211; 18:55&nbsp;<strong>Networking \u2013 C\u00f3ctel<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__button-text\"\n\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\taria-controls=\"tribe-events-subscribe-dropdown-content\"\n\t\t\t\t\t\t\taria-label=\"Ver enlaces para a\u00f1adir eventos al calendario\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tA\u00f1adir al calendario\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20261006T130000\/20261006T190000&#038;text=Jornada%20anual%20ASSET%20Bilbao&#038;details=%3Cdiv+class%3D%22wp-block-columns+alignwide%22%3E%3Cdiv+class%3D%22wp-block-column%22+style%3D%22flex-basis%3A33.33%25%22%3E%3Cdiv+class%3D%22wp-block-group+evento_datos%22%3E%3Cdiv+class%3D%22wp-block-columns%22%3E%3Cdiv+class%3D%22wp-block-column%22+style%3D%22flex-basis%3A100%25%22%3E%3Cdiv+class%3D%22wp-block-group%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv+class%3D%22wp-block-buttons%22%3E%3Cdiv+class%3D%22wp-block-button%22%3E%3Ca+class%3D%22wp-block-button__link+wp-element-button%22+href%3D%22https%3A%2F%2Fforms.zohopublic.eu%2Fassetdirectivosfinancieros%2Fform%2FJornadaAnualBilbao2026%2Fformperma%2FkjeRGQmJUeyUMErxaz8PgnEbRtOH5uH9P6yO-1DhrRk%3Futm_source%3DLKS%22%3EInscr%C3%ADbete%3C%2Fa%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv+class%3D%22wp-block-column%22+style%3D%22flex-basis%3A66.66%25%22%3E%3Cdiv+class%3D%22wp-block-group+cuerpo_evento%22%3E%3Cp%3E%3C%2Fp%3E+%3Cp%3ELa+jornada+anual+ASSET+Bilbao+ofrece+una+oportunidad+%C3%BAnica+para+debatir+sobre+temas%2C+as%C3%AD+como+para+conocer+de+primera+mano+las+opiniones+de+destacados+CFO+sobre+temas+de+actualidad.+Adem%C3%A1s%2C+el+evento+contar%C3%A1+con+un+espacio+de+networking+para+compartir+experiencias+entre+los+asiste%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E+%28Ver+aqu%C3%AD+la+descripci%C3%B3n+completa+de+evento%3A+https%3A%2F%2Fwww.lksnext.com%2Fes%2Fevento%2Fjornada-anual-asset-bilbao%2F%29&#038;location=Torre%20Iberdrola,%20Plaza%20Euskadi,%205,%20Bilbao&#038;trp=false&#038;ctz=Europe\/Madrid&#038;sprop=website:https:\/\/www.lksnext.com\/es\/\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ponte al d\u00eda sobre los temas m\u00e1s relevantes en el mundo de las finanzas y establece contactos con profesionales del sector<\/p>\n","protected":false},"author":4,"featured_media":44321,"template":"plantilla-pre-servicio","meta":{"_acf_changed":false,"_EventAllDay":false,"_EventTimezone":"Europe\/Madrid","_EventStartDate":"2026-10-06 13:00:00","_EventEndDate":"2026-10-06 19:00:00","_EventStartDateUTC":"2026-10-06 11:00:00","_EventEndDateUTC":"2026-10-06 17:00:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - 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